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ENGLISH VERSION
Dear Sir/Madam,
Greetings from Hong Kong!
Hot Pots World 2026 (https://hotpotsworld.com/) is the first international B2B trade expo dedicated to the hot pot industry in Southeast Asia.
We strongly believe that Japanese hot pot culture plays a central role in the global F&B landscape. According to the Hotpot Intelligence 2026 report, Shabu-Shabu is explicitly identified as one of the top three dominant hot pot formats in Thailand. It is conservatively estimated that 35–40% of hot pot restaurants in Thailand feature Japanese flavors, proving that Japanese-style hot pot is a mainstream category rather than a niche.
Because of this, there is tremendous, growing demand for Japanese ingredients, food processing technology, and culinary concepts across Southeast Asia — see the key market data below.
Taking place October 28–30, 2026, at BITEC, Bangkok, our exhibition serves as the premier platform to help Japanese companies capture these market opportunities.
We would welcome the opportunity to schedule a brief call to learn more about [Company Name]’s priorities for 2026 and explore how we can support your upcoming mission in Asian market development.
Best regards,
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